by Nubra Digital | Feb 6, 2025 | Search Engine Optimization
Microsoft in July 2024, launched a generative search for Bing known as Bing’s AI-powered search. This came after Bing’s rival Google launched its own generative AI search known as AI Overviews. Bing’s AI-powered summaries are powered by Large Language Models and Small...
by Nubra Digital | Jan 31, 2025 | Artificial Intelligence
Answer Engine Optimization (AEO) is the process of optimizing your website content for conversational AI platforms such as ChatGPT, Google Gemini, Claude, and Perplexity AI. These AI-powered platforms utilize LLMs (Large Language Models), which employ deep searching...
by Nubra Digital | Jan 30, 2025 | Artificial Intelligence
The technique to make your website content AI ready is called Generative Engine Optimization. With the advancement of AI search tools, major search engines such as Google and Bing started testing AI based search results on their SERPs. Google’s named this as AI...
by Chetan Mohan | Oct 12, 2024 | Artificial Intelligence
The past couple of years have been all about AI innovations in digital marketing. Introduction of GenAI and machine learning has already started impacting the marketing and sales process in a positive way. There is an abundance of AI powered tools in the market that...
by Nubra Digital | Nov 29, 2022 | News
TikTok releases an updated version of its “Marketing Partners” platform Given the continuous growth of TikTok, which is currently the #1 website for young users, in particular, TikTok Advertising is undoubtedly gaining massive interest. And So, the company...
by Nubra Digital | Nov 28, 2022 | News
You can now schedule posts on LinkedIn With almost all the social media platforms now introducing the native scheduling feature, LinkedIn is also running on the same track. Users will soon be able to schedule posts on LinkedIn to publish at a later time. According...
by Nubra Digital | Nov 28, 2022 | News
Twitter introduces new Ad Targeting Options Recently, Twitter unveiled some new ad targeting choices, which resemble its current ad goals in appearance but differ significantly. These will drive mid- to lower-funnel results for advertisers and improve relevance for...
by Nubra Digital | Nov 24, 2022 | News
Meta offers Marketing Advice in New Social Skills Video Series Christmas is almost here! And, with that, influencers, marketers, brands, and advertisers are absolutely taking over the entire social media space. If it’s getting a little too overwhelming for you...
by Nubra Digital | Nov 22, 2022 | News
WhatsApp Expands In-Stream Payments and Introduces New Business Search Functionality With the vision to bring the entire shopping experience directly to a WhatsApp Chat, Meta CEO, Mark Zuckerberg, made an announcement during the first-ever WhatsApp Business Summit in...
by Nubra Digital | Nov 22, 2022 | News
Google publishes a list of 2022’s Most Purchased Products For Marketers, Advertisers and Brands! Here’s something to consider while forming your ad strategy. So, recently, Google came up with a complete list of the top 100 gift suggestions, based on...
