Twitter integrates Podcasts into the ‘Spaces Tab’ 

Seems like Podcasts are all over the Social Media Landscape.

With YouTube recently announcing the launch of a dedicated Podcast URL, Twitter is also now officially going to host Podcasts.

Yesterday, Twitter announced the integration of Podcasts into its Spaces Tab. With that, the Spaces tab will no longer hold the same name, it will now become the ‘Audio Tab’.

Twitter reports that almost 45% of people who use Twitter in the US also listen to podcasts monthly.

The company comments – 

“We know that some discussions need more than 280 characters, and bringing people closer to the ideas, content, and creators they know and love is core to Twitter no matter where the conversations take place.”

So, your Audio Tab will include both pre-recorded and live spaces discussing relevant topics. It will also be segmented into categories (termed as stations) to choose from – News, Music, Sports and more.

This will facilitate a systematic space where the audience can tune into what they are genuinely interested in, what they really want to hear.

For the users to be able to hear the most trending podcasts, this space will also highlight the most popular and engaging podcasts along with the upcoming streams.

“We’ll automatically suggest compelling podcasts to help people easily find and listen to the topics they want to hear more about. For example, if someone regularly interacts with Vox content on Twitter, they’ll probably see a Vox podcast in a Spaces hub.”

Thoughts? 

Podcasts on Twitter can offer a comparatively broader interactive approach. This will allow creators, marketers, brands, and businesses to call people for more immersive interactions and discussions.

For those, who simply want to try their voices in Podcasting, will get a super simple platform to grow on. Audio Quality might, however, remain a limitation.

Lastly, this will help build a community that will open possibilities to connect with more and more people on Twitter.