YouTube Expands its Ad Resources

YouTube has recently released 3 new ad tools that include ‘Moment Blast’, which enables advertisers to better expose their offers to Connected TV viewers, and new audio ad alternatives to interact with viewers listening to YouTube video. 

According to YouTube:

“Moment Blast is designed for brands looking to raise awareness during key moments – like major sporting events, movie releases or product launches. Moment Blast gives advertisers prime positioning on YouTube Select content on connected TVs (CTV) and other devices, plus a Branded Title Card and optional Masthead placement.”

YouTube Select is a curated collection of videos from different YouTube channels that enables advertisers to target particular audiences based on different genres and categories.

As a result, companies will now be able to further enhance their messaging through various platforms thanks to Moment Blast, which may be an important factor for those trying to increase their reach.

Additionally, YouTube is extending its audio ad offerings globally, including podcast targeting, giving advertisers more options to connect with active app users.

Finally, YouTube is adding Discovery advertisements to its product feed options, giving users another method to directly advertise things within the app.

Product feeds, like those seen in the aforementioned example screens, add a list of products to your advertisements so that customers can quickly tap through to make a purchase.

The Company Shared:

“We’ve recently expanded product feeds to Shorts and found that, on average, Video action campaigns with product feeds saw an over 70% increase in conversions on Shorts over those without product feeds.

We’re now expanding product feeds to Discovery ads to help you scale your social media creative and reach even more engaged viewers.”

When local offers are added to product feeds in the near future, brands will be able to display real-time product availability in their Google Merchant Center, enabling customers to choose the store that is most convenient for them to make a purchase.

Moreover, creators will be able to turn their works into online shops; and more creators will be able to tag goods in their video content.

YouTube is now looking into new ways to better facilitate income potential for Shorts artists while also enabling businesses to capitalise on this growing trend.

These are some helpful updates that might change the way you think about YouTube targeting and how to get the most out of your app ads.