Twitter is testing a new “Tweet Tile” layout for Tweets with Links

Twitter is on fire! The company is rapidly striving to better the platform by adding new and updated features.

Here’s another feature that Twitter is testing.

It might soon introduce a new style to display publisher links. This will basically provide visual stimulation to your tweets by showcasing large images, different fonts, and compelling CTAs to encourage more clicks on your tweeted links.

Twitter is calling it ‘Twitter Tiles’, considering the display, and this feature is still being tested. 

Twitter Says – 

“Right now, people on iOS and web may see and interact with Tweet Tiles that include text, images, videos, or other elements like a button from people in the initial test group. These formats are designed to easily engage with content and make your timeline more dynamic and visual.”

With these ‘Tweet Tiles Format’ users will discover fresh approached to get visible on the competitive and promptly updating Twitter Stream. Plus, this will help them engage and interact better on the platform.

This will facilitate a systematic space where the audience can tune into what they are genuinely interested in, what they really want to hear.

For the users to be able to hear the most trending podcasts, this space will also highlight the most popular and engaging podcasts along with the upcoming streams.

This is not the only thing new on Twitter. A new text editor option for users that will allow them to add more colors and attractive elements to their comments, as well as, an integrated support for several content formats are a few of the many revised tweet formats that the company has been working on. 

Twitter also informs that not all users will get to see the new Tile Format, as it is still in the testing phase. 

People on iOS and web who are part of this experiment will automatically see the Tweet Tiles they post on the Home timeline. Like Tweet Cards, Tweet Tiles render automatically when you paste a URL.

The company adds that retweeting a tweet tile will also not appear in the original display, unlike a tweet embed. 

Thoughts? 

It would indeed be a very novel and mint fresh addition for creators and publishers to interact and engage with their audience. 

Since the Tweet Tiles promise better provocative CTAs, this might also give a boost to clicks on your published tweets. 

Apart from that, it might also contribute to bringing more and more traffic to your tweet. (through resharing and referral)