You can now research your audience with TikTok’s New Audience Insight Tools. 

TikTok has introduced New Audience Insights in TikTok Ads Manager, which will let you dive deep down into detailed demographic information about your audience on the app, including interests, usage patterns, gender divides, and more.

The company states:

“Audience Insights can help you discover new audiences beyond those that you traditionally target. If any surprising or unexpected interest categories appear, you can try targeting these interest categories to see how they perform. For example, the data may show that the beauty advertiser’s audience is also interested in apparel and accessories, or in-app games. The advertiser may then consider targeting these interests to find new ways to scale.”

TikTok’s Audience Insights filters are now presented in the left-hand side of the Ads Manager ‘Reporting’ area, as you can see in this illustration, with a variety of classification options to pick from.

Here are the existing filters:

1. Age demographics – You can choose, 18-24, 25-34, 35-44, 45-55, 55+

2. Gender splits

3. Interest Categories – Including ‘Pets’, ‘Food and Beveridge’, ‘Games’, and other interests

4. Video Interactions – Filter users by the videos that they watch on TikTok in different categories, including ‘Lifestyle’, ’Talents (including magic and dance), ‘Supernatural and Horror’ and more

5. Creator Interactions – This enables you to filter by TikTok users that have followed creators in different topic categories

6. Hashtag Interactions – Select a hashtag to narrow down your audience to those who have engaged with that tag

7. Device – You can also filter by device type, while TikTok also has additional filters for device price, based on estimates

This will provide you with a tonne more opportunities to learn more about your TikTok audience and adjust your strategy accordingly.

With Audience Insights, Advertisers will be able to: 

1. Explore TikTok User interests, behaviors, and demographics to maximize advertising results and find new ways to scale.

2. Discover Aggregate Audience Information through easy-to-use filter settings – all before you have even created a campaign.

3. Strengthen your Audience Planning Workflow with quantitative and qualitative data to bring your audience persona to life.

This can also help you better your advertising campaigns.

It’s a useful tool, and even playing about with the default settings can reveal some intriguing trends and observations that may cause you to reconsider how you approach TikTok.

It’s worthwhile to take a look and delve deeper into the data to see what you can uncover.

It is now available worldwide.