Meta Expands its NFT access feature on Instagram

Meta’s CEO Mark Zuckerberg has recently announced the expansion of digital collectibles NFT to 100 more countries on Instagram. 

In a recent post by Instagram, the company announced that they will now allow more people, businesses, creators, and collectors to share Digital Collectibles that they have created or own, via Instagram.

With Meta expanding the NFT reach to 100 countries, in Africa, Asia-Pacific, the Middle East, and the Americas, more people will be able to showcase their NFT artwork on the app. Earlier, this feature was available to only a few selected creators in the U.S.

(Image Source: Instagram)


With this feature rolling, IG users will be able to display their NFTs in their main account’s feed, in their stories and even through DMs.

In order to do so, you’ll first have to link your digital wallet to Instagram. Currently, Instagram is supporting connections with third-party wallets including Rainbow, MetaMask, Trust Wallet, Coinbase Wallet, and Dapper Wallet.

Blockchains that they support include Ethereum, Polygon, and Flow. And, the posting /sharing of a Digital Collectible via Instagram will be absolutely free of cost.

Each Digital Collectible on Instagram will have this tag (a tick in a hexagon), that will include the information about the creator and the owner of the work. This tag will confirm that the NFT is verified.

Zuckerberg made the announcement, sharing his soon-to-be NFT – old little league baseball card, that he made himself in 1992.

The company also explained how this step has been taken to educate broader audiences on the space.
“Across Meta, we’re exploring a wide range of web3 technologies because we believe they will expand access, reduce costs, and accelerate innovation, empowering people and creators around the world.”

This will definitely pose bigger questions on sustainability. However, the company assured during the initial NFT test launch, saying –

“Meta will help reduce the emissions impact that might be associated with the display of digital collectibles on Instagram by purchasing renewable energy.”

It might be a little too early to step into the web3 technologies, or maybe not. Meta says that it will continue listening to feedback.

Soon, they’ll also be rolling out digital collectibles on Facebook and allow people to display and share their digital collectibles as AR stickers in Instagram Stories.