Instagram gives away useful Influencer Marketing Collaboration Tips for Businesses

New: Instagram has recently shared some valuable Tips on Influencer Marketing Collaboration, for brands and fellow creators getting started with Branded Content. 
With the rise in short-form video content, it has become more important for brands to tap into some effective Influencer Marketing Campaigns.

Also, it is equally important for brands to collaborate with influencers that resonate with their business and its goals, and vice-versa.

To help businesses maximize the influence of their marketing approach using Influencer Campaigns, Instagram has recently released a list of 7 tips on how businesses can effectively collaborate with Influencers.

In the same post, Meta has also revealed that this collection of tips are given by some popular Instagram stars like @luanndiez, @iamdsprings and @markianb, during their conversation about branded content at VidCon US.

Here is a little sneak peek of those 7 Golden Branded Content Tips: 

1. Leverage all the Instagram tools – Stories, Feed and Reels.

2. Allow the creators to share their backstory.

3. Choose creators that connect with your business’ values and goals.

4. Analyze creator’s insight to find the perfect fit for your brand.

5. Meet the creators personally to discuss the details.

6. Ask influencers to pin the branded content on their profile grids.

7. Always recognize the end goal of the collaboration – gaining trust.

This is just a gist of it. Read details on the 7 Branded Content Tips for Businesses From Creators at VidCon to get deeper insights.
These are some real tips from real creators and will come in super handy if you plan on running influencer marketing campaigns in the near future.

Last, but not least, don’t forget to check out the creator marketplace by Instagram. It is a destination that allows brands to find creators they may want to connect with. (Currently available on an invite-only basis to brands active in the US)