TikTok has introduced some new Ad Tools.

More and more businesses are now considering using TikTok as a platform to amplify their reach.

With that, TikTok has announced the release of some new upcoming Ad Features at its second Annual TikTok World Event.

This news post will talk about all these new additions to TikTok- 

Firstly, TikTok is introducing a new “Showtimes” movie ad unit that will let people choose showtimes and purchase tickets directly in-stream from a theatre in their neighborhood.

This will assist theatres in attracting younger consumers, who are more inclined to go to the movies than ever. All in all,  TikTok’s strategy also focuses on getting users accustomed to making purchases within the app and encouraging users to do so in-app.

This is going to stimulate shopping behaviour via the app.

Next, TikTok is also introducing a new Ad Objective called ‘Focused view’ where marketers will be compensated depending upon user involvement and attention.

This is great, as most of the ads usually swipe by on TikTok without raising any actual engagement.

Here’s how it will work:

“Focused View is the next generation of our current Video View campaign objective on TikTok Ads Manager. With Focused View, brands only pay when users have voluntarily watched an ad for at least 6 seconds or when they interacted with the ad within the first 6 seconds (whichever comes first). This means that ads are shown to users who are truly paying attention and voluntarily engaging with the brand.”

Moreover, TikTok has expanded the customization options for its lead gen forms and has added a carousel display to draw attention to certain content in its lead generation advertising. 

A new “logic setting” has also been added to TikTok, allowing advertisers to provide changeable questions in their forms based on users’ past responses.

Additionally, TikTok revealed additional upgrades to its Creator Marketplace platform, which now makes it possible to interact with more than 800,000 competent producers worldwide.

Apart from this, TikTok has also refined its search algorithm. It will now allow brands to announce information about planned campaigns, to which content producers can proactively apply to collaborate on marketing initiatives.

With that, it is also introducing “Creator Marketplace Match,” a new suggestion feature that can quickly and easily produce lists of potential creative collaborators based on a brand’s brief.

As a result, finding the appropriate influencers for your marketing might now become simpler.

It may be worthwhile to think about it and evaluate how you might be able to leverage these technologies in your Christmas marketing push,